From Press Release,
to Prime Time TV.
How we secured co-founder Rawan Baddour a 10-minute live interview on Al Arabiya TV, putting Zest Equity's story in front of 36 million weekly viewers.
Zest Equity co-founder Rawan Baddour talking to Samar Mashta live on Al Arabiya TV.
Turn funding news into
a larger conversation.
Fresh from a $4.3M raise, Zest Equity co-founders Rawan Baddour and Zuhair Shamma were keen to share the good news. The issue? A previous pivot had left their brand positioning unclear. Here's how we turned their funding announcement into an impactful regional conversation.
Build momentum
with key media.
We’re firm belivers in quality beats quanity. With that in mind, we pitched the story to a select number of editors and journalists at KEY media. This allowed to to build momentum with coverage in Inc Arabia, Zawya, and Wamda (amongst others) without exhausting the story.
Take the story to a
larger audience.
We're firm belivers in quality beats quanity. With that in mind, we pitched the story to a select number of editors and journalists at KEY media. This allowed to to build momentum with coverage in Inc Arabia, Zawya, and Wamda (amongst others) without exhausting the story.
